New Work Launches for Legacy

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DALLAS The American Legacy Foundation today breaks a public-awareness campaign promoting the positive impact of New York’s smoking ban with work that includes creative from Omnicom Group’s GSD&M and public relations from Golin/Harris International.

The GSD&M work is designed to refute arguments made by opponents of the ban, which began last March and prohibits smoking in bars and restaurants. One billboard says, “If they ban smoking on the subway, no one will ever ride it ever again.

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