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NEW YORK Apple this week breaks its new ad campaign touting the upgraded iPhone that hits stores July 11.
The first spot, “Hallways,” shows two men carrying a metal case down an imposing, high-security corridor. A voiceover hails the coming of “the first phone to beat the iPhone.” It notes this new mystery phone’s enhanced Internet surfing ability and that it can “download data twice as fast for half the price.” The big reveal, of course, is that it’s the new version of the iPhone.
Apple
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