New Tune For Fairweather

Raised in London’s East End, Simon Fairweather’s appointment last week as senior vice president and creative director on Pontiac at Chemistri in Detroit takes him from the playing fields of Birmingham, England, to living in Birmingham, Mich.

“Pontiac is one of the unique, great brands of the U.S.,” Fairweather said of his new assignment. “There’s an intrigue to this brand. I don’t feel I’ve seen enough of it.”

At the Publicis Groupe agency, Fairweather will partner with cd George Katsarelas and report to ecd/evp Tor Myhren.

A garage-band rocker who once ran in the same circles as Iggy Pop and Morrissey, Fairweather, 43, was most recently at JWT New York, where he was instrumental in the global refashioning of Rolex.