DETROIT – Cadillac general manager John Grettenberger said last week that a new advertising theme for Caddy’s Roadside Assistance program, ‘Cadillac. Creating a higher standard,’ will carry through to the 1994 model year, when Caddy introduces an all-new Deville, as the division’s new tagline. It will mark the third tagline change in as many years for Cadillac. D’Arcy Masius Benton & Bowles/Bloomfield Hills, Mich., is Cadillac’s agency.
Copyright Adweek L.P. (1993)
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