New Theme, Van Drive Vonage Campaign

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BOSTON Havas’ Arnold has developed an integrated campaign for Internet phone company Vonage that introduces the theme “One smart decision” in a quintet of spots that break this week.

Director Bryan Buckley of Hungry Man Productions shot the new commercials for the Boston-based agency.

In keeping with the general tone of earlier ad efforts, the latest spots show people about to do stupid things. A flying Vonage box thrown out of an elaborately painted van, known as the “Von,” interrupts them.

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