New Telecom Player Seeks Shop For First Advertising

DALLAS – Level 3 Communications, an Omaha, Neb.-based telecom startup, is screening at least three agencies for its inaugural advertising efforts.
Spending levels have not been set, but sources said initial billings could be $30 million or more. Shops competing for the account, according to sources, include DDB Needham Dallas; Leo Burnett, Chicago; and Winkler Advertising, San Francisco.
Client officials had not returned calls at press time, and agency executives either declined to comment or could not be reached.
The timetable for the review was not clear last week.
Earlier this year, Level 3 revealed plans to build and operate an advanced fiber optic communications network across the U.S.