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Ingalls’ Offbeat, Brand-Building Effort Tries To Create a Personality for the Newspaper BOSTON-The latest image campaign for The Boston Globe gets its inspiration from the Candid Camera television series and features unsuspecting pedestrians accosted by talking newspaper dispensers.
The effort seeks to establish a personality for New England’s largest newspaper, explained Steve Bautista, creative director of Boston-based Ingalls Advertising, which developed the campaign.
In the late 1980s, the client used celebrity Jay Leno in a series of well-remembered TV spots.
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