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DALLAS Upstart publisher Meximerica Media invades the nation’s fifth-largest Hispanic market Monday with the launch of its second tabloid daily, Rumbo de Houston.
Rumbo, which introduced its first edition in San Antonio last month, will have a separate Houston staff of reporters covering local news, the company said. The paper said it would also cover national and world news, sports and entertainment, with an emphasis on Mexico and Latin America.
Meximerica is spending $2.7 million on TV and radio advertising, billboards, and face-to-face and household sampling, company executives said.
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