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SAN FRANCISCO — The body of research confirming the power of online advertising continues to expand. A new study from Millward Brown IntelliQuest and CNET Networks has found that Interactive Messaging Units (IMUs) are increasingly becoming more effective at brand building and attracting online audience attention.
“The results of the study prove that people weren’t just engaged [with online units] because they were brand new,” noted Barry Briggs, president of media at San Francisco-based CNET Networks.
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