New Product Strategy Key To Tatham's Win

Euro RSCG Tatham here will go into production quickly on the campaign it pitched for a new line of Orville Redenbacher popcorn that helped it win an estimated $25 million account from Hunt-Wesson.
Redenbacher’s Double Feature popcorn line, which attempts to break out in the category through the innovation of an attached container of butter topping, is in distribution and will be featured in a TV and print campaign from Tatham this summer.
An ad strategy for Double Feature was a major component of Hunt-Wesson’s review for its Orville Redenbacher line.