New Nestlé USA Chief Looks for Efficiencies, Driving Sales

Media, digital first to be reviewed

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Nestlé USA confirmed it has launched an agency review for media and digital planning and buying currently at ZenithOptimedia. The incumbent is part of the consideration process as well as other Nestlé roster agencies.

Hannah Coan, vp, corporate and brand affairs for Nestlé USA, said the company expects to complete its review by the end of first quarter 2013.

According to Nielsen, Nestlé spent $691.6 million in U.S. measured media in 2011, not including digital spending.

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