New Name, Airline for Tatham

There’s much more than a name change at Euro RSCG McConnaughy Tatham, insists CEO Gary Epstein.

“It can’t be just about the name change,” said Epstein, who oversaw a daylong seminar at the Chicago agency last week to herald the addition of the McConnaughy name to the brand. “There’s a vision beyond that and a different way of thinking.”

Tatham is trying to reinvent itself following the acquisition last October of McConnaughy Stein Schmidt Brown, a creatively driven crosstown shop that was never known for strong account service.