Media spending behind STX Entertainment—Horizon Media's newest account—is likely to be relatively modest this year, as the new movie studio plans to release just two films in 2015.
The slate comprises The Gift, coming out in July, and Secret in Their Eyes, in October.
Next year, however, STX is planning more than a dozen releases—including The Free State of Jones, an American Civil War thriller. And if it keeps to that schedule, media spending could rise to more than $350 million, according to STX. Horizon landed media planning and buying responsibilities for the studio after a review that involved three other undisclosed shops.
In a statement, Oren Aviv, STX's president and chief content officer, said the company chose Horizon because it is "most in-sync with our desire to push the boundaries of what's possible today within the media landscape."
The agency will run the business out of its office in Los Angeles.