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ATLANTA The Marine Corps today released its newest TV commercial “For Country,” a documentary-style look at Marines preparing for battle.
The 60- and 30-second spots from J.Walter Thompson’s Atlanta office will launch tonight on CBS during NCAA basketball programming.
Sources said the recruitment work was purposely held to coincide with the start of the war against Iraq.
“The decision was made some weeks ago to start the [commercials] tonight,” said agency president Jeff White. “We anticipated that the country might go to war and wanted the spot to start before the war started, but not too far ahead.”
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