Inspiration meets innovation at Brandweek, the ultimate marketing experience. Join industry luminaries, rising talent and strategic experts in Phoenix, Arizona this September 23–26 to assess challenges, develop solutions and create new pathways for growth. Register early to save.
New Line Cinema’s upcoming movie The Number 23 stars Jim Carrey as a man who becomes dangerously fixated on the numeral. As part of its effort to promote the film, the studio will now help people share their own obsessions on YouTube.
New Line will take23-branded “Truth Booths” to bars and lounges in several American cities starting this Sunday (in Miami for the Super Bowl) where participants can confront their own personal demons. People are invited to confess their obsessions openly or anonymously (either behind a screen or with masked faces).
WORK SMARTER - LEARN, GROW AND BE INSPIRED.
Subscribe today!
To Read the Full Story Become an Adweek+ Subscriber
Already a member? Sign in