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LOS ANGELES New Line Home Entertainment broke high-definition commercials for the DVD release of Lord of the Rings: The Return of the King this week, a studio executive said.
In advance of the DVD’s May 25 release, 15- and 30-second versions of the trailer is running on HDNet and Discovery HD, said Jeff Platt, director of advertising and research at New Line, Beverly Hills, Calif. As a part of the deal, the terms of which were not disclosed, both networks will also air a 6 1/2 minute trailer on all three movies of the trilogy as free media.
Platt
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