TBWA has installed new leaders atop TBWA\WorldHealth, today naming Gary Wenzel worldwide president and Steve Pashkoff executive creative director of the New York office.
Pashkoff most recently was chief creative officer at WPP Group’s EvoLogue in Parsippany, N.J. He fills a vacancy created by the June exit of Gary Scheiner, who became CCO of digital shop Rosetta in New York.
Wenzel succeeds Anne Devereux, who had been CEO since 2006. Devereux, however, remains CEO of LyonHeart (formerly LLNS), one of the largest shops within the TBWA\WorldHealth group.
Previously, Wenzel, who joined TBWA in 2001, was chief operating officer of TBWA\Hakuhodo, a joint venture in Tokyo whose primary focus is Nissan. Other office clients include Apple, Adidas and Haagen-Dazs.
“Gary’s experience in leading global clients like Nissan as well as managing one of our key international offices makes him uniquely qualified to take over a very important global role for us,” said TBWA worldwide CEO Tom Carroll, in a statement.
Wenzel’s successor as COO of TBWA\Hakuhodo is Luis DeAnda, who previously was a group account director (on Nissan) and regional managing director (of Media Arts Lab) in the Tokyo office.
Pashkoff had worked at EvoLogue, whose clients include Bayer, AstraZeneca and Novartis, since 2005. Before that, he spent eight years at Publicis Groupe’s Saatchi & Saatchi Consumer Healthcare in New York, where he was an associate creative director.
Created in 2002, TBWA\WorldHealth creates consumer and doctor-directed ads for pharmaceutical, healthcare and wellness brands. Clients include Pfizer, Bristol-Myers Squibb, Roche, GlaxoSmithKline, Johnson & Johnson and Schering-Plough.
Besides LyonHeart, the network includes offices of TBWA and international shops such as Arsenal in France, Elixir in Sweden, Targis in Germany and Paling Walters and Lane Earl Cox, both in the U.K.