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TBWA has installed new leaders atop TBWA\WorldHealth, today naming Gary Wenzel worldwide president and Steve Pashkoff executive creative director of the New York office.
Pashkoff most recently was chief creative officer at WPP Group’s EvoLogue in Parsippany, N.J. He fills a vacancy created by the June exit of Gary Scheiner, who became CCO of digital shop Rosetta in New York.
Wenzel succeeds Anne Devereux, who had been CEO since 2006. Devereux, however, remains CEO of LyonHeart (formerly LLNS), one of the largest shops within the TBWA\WorldHealth group.
Previously, Wenzel, who joined TBWA in 2001, was chief operating officer of TBWA\Hakuhodo, a joint venture in Tokyo whose primary focus is Nissan.
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