New Leader at Mediaedge:cia’s Print Division

NEW YORK — George Janson, svp/print group supervisor at WPP Group’s Mediaedge:cia, has been named svp/director of print services at the media agency. He begins with a boost, following its victory last week in the $50 million Masterfoods USA print buying review.

Janson succeeds Jeanne Tassaro, who was promoted two weeks ago to managing partner, general manager of Mediaedge:cia’s New York office. He inherits a print services division with $500 million in print billings and 20 staffers, and reports to Tassaro.

Janson has been with the agency since graduating college 12 years ago. He has spent the majority of his tenure at the shop in the print group.

Tassaro worked on Mars Inc.’s M&M/Mars division in the past, during stints at Ted Bates and Ammirati & Puris. In the print buying review, “her personality meshed very well with the marketing team,” said Scott Hudler, a Masterfoods rep. “She shared [the advertiser’s] values and approach to structuring this as a partnership, not as a contracted service for media buying.”

Mediaedge:cia prevailed in a final round that also included incumbent Grey Global Group’s MediaCom, which still handles out-of-home buying, Bcom3’s Starcom, Publicis Groupe’s Zenith Media and Omnicom’s PHD. The win is the first major piece of new business for Mediaedge:cia since landing the

$50 million media buying account for Payless ShoeSource in February. Masterfoods, a Mars Inc. company, launched the review last month.

WPP purchased Tempus Group, owner of CIA Medianetwork, and joined it with The Media Edge in November. “The dust has settled from the reorganization with CIA, and I think this win shows that we have all the pieces in place,” Janson said. “It proves that we’re a lot stronger competitively.”