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NEW YORK The “New Kids on the Block” assembled for an Advertising Week panel yesterday may seem more alike than different, even to themselves.
Taxi, Anomaly and StrawberryFrog are all 25-40-plus-person shops with airy, penthouse offices below 24th Street in Manhattan, and they all share the same creative philosophy: Big clients want big ideas, and they can get them at small agencies.
“The Cubists looked at the world differently, but then, after a while, they all looked the same,” said Paul Lavoie, founder and CCO of Taxi, which opened a New York office this year.
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