New I.D. for Holland

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Already ranked as the largest independently owned traditional agency in New England, Holland Mark Edmund Ingalls last week made moves to help it grow beyond its base of $180 million in billings.
The Boston agency spun off its interactive and direct marketing services as a stand-alone unit dubbed idstudios. The responsibility for helping to bring in new business across all disciplines now falls to Kristin Toli, who joined Holland Mark as director of marketing.
M.K.

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