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Bates USA is reorganizing its staffing on the Hyundai Motor America account, the agency’s single-largest client in the U.S.
The Irvine, Calif., shop last week hired car agency veteran John Upton to serve as executive vice president/group account director, a new post on the estimated $150 million business. Top account duties are still handled by chief executive Tim Hart.
Upton, 49, was senior vice president at RPalpha, a unit of Rubin Postaer and Associates, Santa Monica, Calif.,
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