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When British business maverick Richard Branson (shown here) rode into New York’s Times Square last week atop a tank touting the U.S. launch of his Virgin Cola brand, he had a message for rival Coke: “Watch out!”
The ghost writers behind a Branson note tacked onto the side of the tank for Coca-Cola president and chief executive Douglas Ivester were the crew at Ground Zero, the cola’s new U.S. ad agency.
The letter read, “Sorry for blocking traffic.
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