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Wickes Furniture this week launches its first new campaign in four years with a series of eight TV spots intended to reflect the chain’s repositioning as a more upscale brand.
The company’s last effort, created by the now-defunct Chicago agency Eire Partners, centered on an animated character named Chester Drawers. The new campaign is from year-old Nathan Advertising here, headed by former Eire creative chief Jarrett Nathan.
The TV spots use quick cuts of people talking about Wickes and the furniture they have bought there.
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