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CondeNet is gearing up for the Aug. 17 launch of Concierge.com, a new travel content and booking destination site, which will be supported by a $5 million traditional and online campaign.
New York-based CondeNet’s existing travel site, Epicurious Travel, will merge with Concierge.com and cease to exist. The new site will feature content from Conde Nast Traveler magazine, allowing users to buy Traveler subscriptions at a discount.
CondeNet director Sarah Chubb claims CondeNet has had great success creating “very deep, very vertical sites” that attract, and keep, the attention of upscale consumers.
Epicurious Travel has used Microsoft’s Expedia travel booking service for more than a year, but CondeNet has not confirmed whether Expedia will remain the booking engine for the new Concierge.com.
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