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Client: Columbia Sportswear, Portland, Ore.
Agency: Borders, Perrin and Norrander, Portland, Ore.
Creative Director: Terry Schneider
Senior Art Director: Kent Suter
Senior Writer: John Heinsma
Photography: R.J. Muna, Steve Bonini and Michael Jones
Borders, Perrin and Norrander’s new work for Columbia Sportswear combines images of the great cold outdoors with gentle humor about the company’s waterproof and weatherproof apparel and shoes. One ad shows a rainstorm and a product shot of Columbia’s North Rim parka. The headline is, “If it can take a good day in Oregon, it can take a bad day anywhere.”
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