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Client: Pentax Corp., Denver
Agency: Thomas & Perkins, Denver
Associate Creative Director/Copywriter: Kristi Fisher
Art Directors: Suzette McKinnon, Kelly Sonnleitner
Photographer: Gerald Bybee, San Francisco
Pentax Corp. is slated to break a print campaign this fall that positions the company as a camera leader. The campaign’s photographic strategy was to feature each of the camera models in a unique way, while focusing on “real” people. The tagline: “Aren’t your pictures worth a Pentax?” Three ads will be introduced in the October issue of more than 20 national trade and consumer magazines.
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