New Campaigns: Southwest

Agency: NewsGroup, Tulsa, Okla. Client: Cancer Treatment Center of Tulsa Creative Directors/Copywriters/Art Directors: Doug Crain, Elaine Burkhardt Director: Gene Salvatori, Salt Lake City Though its expertise runs largely to corporate and long-form videos, NewsGroup developed a series of three 30-second television spots to show the vital role Cancer Treatment Center of Tulsa plays in the lives of its patients. One ad opens on a man sitting in an empty, dimly lit room as a voiceover explains that the severe side effects he is enduring after prostate cancer surgery may have been avoided with CTC's modern treatment options. Another execution shows a woman coping with her diagnosis as home movies are reflected on a wall behind her and a voiceover explains the hospital's whole person approach to treatment. A third spot shows a breast cancer survivor running after being treated by CTC. The commercials break this month in Tulsa and feeder markets including Amarillo, Texas. -Steve Krajewski ______ Agency: Bradfield Martino, Austin, Texas Client: National Wildflower Research Center, Austin Creative Director: David Martino Copywriters: Diana Hickerson, Todd Alley The marketers of Jurassic Park refrained from showing the dinosaurs in teasers four years ago, so as not to ruin the surprise. The same holds true in a 30-second TV spot for the client's new "Big Bugs" exhibit on display through Nov. 30. As a presumptive trailer park bum reads his paper, he becomes distracted by a mosquito. Triumphant after batting the little insect into his zapper, the unshaven lout suddenly becomes alarmed at the approaching sound of something huge. He turns just in time to see himself about to be trampled. By what? We don't see, but the voiceover proclaims, "The Big Bugs are here. We repeat-Big Bugs." The mystery unravels in complementary print and direct pieces in which the bugs are actually oversized (well, elephantine) outdoor sculptures of praying mantises, ants and grasshoppers created by New York artist David Rogers. Radio is also part of the mix. -Glen Fest ______ Agency: Ackerman McQueen, Oklahoma City Client: Southwestern Bell Wireless, Little Rock, Ark. Creative Director: David Lipson Art Directors: Eddy Lopez, Kathy Redick Copywriter: Vincent Walker Now that the client's wireless phone service is without statewide roaming charges, Ackerman McQueen is urging Arkansas residents to get outdoors and enjoy the scenery. The high-frequency push in print, radio, TV and outdoor features scenes of rock-climbing, fishing, biking, backpacking and hiking with tags, like "Now you know how your dog feels when you leave the gate open." The creative strategy for SWB's "Go-Where-You-Please" service is to tell Arkansans "to unplug from their daily routines and go explore," according to agency senior vice president and creative services director David Lipson. Ads are supported by in-store displays at SWB's seven retail stores in the state, with more get-some-fresh-air mandates, like "Don't sit so close to the TV. Fifty or 60 miles ought to suffice." -G.F.

Brand Marketing

New Campaigns: Southwest

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