New Campaigns: Southwest

Agency: The Thompson Agency, San Antonio Client: Pacific Gas & Electric, San Francisco Creative Director/ Copywriter: Dirk Mitchell Creative Director/Art Director: James Howe After acquiring the gas division of San Antonio's Valero Energy, PG&E felt an introduction to its new Texas customer base was in order. So in a print ad breaking this month in local newspapers, the 92-year-old company says "hello" to consumers and the business community in a subtle and punning fashion. The ad was the first work by Thompson since it was awarded the account in July. Agency owner Kenneth Thompson said the ad has run in dailies in Dallas, Houston, Austin, San Antonio, and Corpus Christi, plus community papers in eight smaller Lone Star markets. The ad will have enough legs to continue in Texas Monthly in October, and a later schedule in trade periodicals. The shop will also develop a direct mail effort in the coming months to complement the print work. Direct mail will tell more about the company, which has 13.5 million customers in the Western U.S. and portions of Canada. -Glen Fest ______ Agency: Fogarty Klein & Partners, Houston Client: Community Partners, Houston Agency Creative Director: Nancy Self Art Director: Camille Kimbrell Copywriter: Julie Finch Photographers: Raymond Groscrand, Jerry Jones and Joel Draut In its latest pro bono effort for Community Partners, Fogarty takes direct aim at the problems facing middle and high school students in Houston's Fifth Ward. Black-and-white posters work to educate urban youth on the risks of unsafe sex and gang membership. The ads pull no punches. One shows a blood-stained T-shirt with the headline, "Gang members usually end up wearing the same colors." Another poster features a blurry visual of a disheveled bed with an unopened condom in the foreground. The headline: "If you think a condom ruins the mood, try telling him you have a contagious deadly disease." CP operates two school-based health clinics and a mobile unit. It offers services to 24 schools. The posters will be displayed in schools and the clinics to remind students of available resources. -Steve Krajewski ______ Agency: Kilmer & Kilmer, Albuquerque, N.M. Client: Jones Intercable, Albuquerque Creative Directors: Richard and Brenda Kilmer Producer/Copywriter: Don McKinney Kilmer's assignments since last year for the client have been varied: corporate branding, product-specific and even a series of TV spots intended to get viewers to vote for which channels they wanted on their system. The latest push is for a $4.95 installation offer-although it is perhaps the least noticeable element in the new spots. According to the agency, the ads play to families by pushing both the educational and entertainment value of Jones, through offerings like the Discovery and History Channels, A&E and Knowledge TV cable networks. "The world is yours to explore and Jones Intercable will take you there," the voiceover proclaims amid clips of space shuttle flights, water-lapping lions and jousting Middle Agers. Viewers are offered a glimpse of the offer during the film montage. The spots will air alongside a service features campaign that began running in June. -G.F.

Brand Marketing

New Campaigns: Southwest

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