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Client: Don Pablo’s Restaurants, Bedford, Texas
Agency: Gleason/Calise/Associates, Dallas
Executive Creative Director: Don Sedei
Copywriter: Mike Fisher
Art Director: Steve Ringer
Producer: Sharon Sturgis
Director: Jeff Kaumeyer
Don Pablo’s has sold its Tex-Mex restaurant concept as ‘The Real Enchilada’ since coming over to Gleason/Calise/Associates last year. As a backdrop to the current advertising campaign that maintains that theme, two television spots feature some decidedly unreal situations. A cowboy skiing across the desert landscape (towed by what, we are not sure) and a singing iguana all fit into a Bizarro world established in contrast to the authenticity of Don Pablo’s cuisine.
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