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Client: Tampa Bay (Fla.) Junior Lightning
Agency: Paradigm Communications, Tampa, Fla.
Creative Director: Sharon MaHarry
Art Director: Cody Spinadel
Copywriter: Mike Collado
Account Service: Dan Furlong
Agency Producer: Shirley Fletcher
Photographer: Brad Augsburger
Parents looking to shield their children from violence on-and off-television are probably not the target of a local poster campaign from Paradigm Communications for a kids’ ice hockey league. Designed to recruit junior players as young as 4 years old, the series of four posters makes no bones about the rough-and-tumble nature of the sport.
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