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Client: Seiko Corp. of America, Mahwah, N.J.
Agency: The Martin Agency, Richmond, Va.
Creative Director and Copywriter: Kerry Feuerman
Art Director: Jonathan Mackler
Agency Producer: Morty Baran
Director: Olivier Venturini
The Martin Agency has broken its first global advertising campaign for Seiko Corp of America’s line of Kinetic watches with a television and print effort. Executions work under the theme: ‘Someday All Watches Will Be Made This Way,’ alluding to the kinetic technology that powers the watch’s quartz movement by the actions of the wearer.
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