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Client: Victorinox (Swiss Army brand sunglasses), Shelton, Conn.
Agency: Hill, Holliday, Connors, Cosmopulos, Boston
Creative Directors: Mike Sheehan, Dave Gardiner
Art Director: Tim Foley
Copywriter: Marty Donohue
A national print and outdoor advertising campaign for Swiss Army sunglasses positions the new high-end eyewear as the next essential piece of equipment from the makers of Swiss Army knives. ‘We were using the legacy of the Swiss Army knife, riding the coattails of that into the product launch,’ said Marty Donohue, the Hill, Holliday, Connors, Cosmopulos copywriter who helped create the campaign.
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