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Client: Timex Corp., Middlebury, Conn.





Agency: The Hughes Agency, Norwalk, Conn.





Creative Director: David Grigg





Copywriter: Jeannie Credidio





Art Director: David Grigg





The newest ads for Timex’s Ironman Triathlon line of sport watches do not target couch potatoes or Olympic hopefuls, but instead are directed at ‘weekend warriors.’ Aiming for a mainstream audience, the print advertisements make a connection between the athletic accomplishments of average Joes who wear the watches and the feats of legendary athletes.


































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