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Client: Arbella Protection Insurance, Quincy, Mass.
Agency: Wickersham Hunt Schwantner, Boston
Creative Directors: Amy Hunt, Lysle Wickersham
Art Directors: Brad Pruett, Natalie Zammito
Copywriters: Martin Stadmueller, Chris Castagnola
Photographer: Jill Greenberg
TV Director: Paul Fuentes
In its first creative work for Arbella Protection Insurance, Wickersham Hunt Schwantner in Boston has fashioned a print and broadcast effort that promotes the Quincy, Mass.-based client’s direct-to-consumer auto insurance capability. “What’s important to you?” is the tagline used in print ads, direct mail executions, a 30-second TV commercial and a 60-second radio spot.
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