NEW CAMPAIGNS: MIDWEST Client: Superior Chevrolet and Superior Toyota, Shawnee Mission, Kan.

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Agency: Muller + Co., Kansas City, Mo.
Creative Directors: John Muller and David Marks
Art Directors: John Muller and Mark Botsford
Copywriters: David Marks and Pat Piper
Director: Jim Wheeler

Executives at Superior Chevrolet and Superior Toyota told their agency they “were sick of seeing the same old car dealer commercials,” according to copywriter Pat Piper.
So, in a series of spots that broke last week in the Kansas City metropolitan area, Muller + Co. plays out the standard fears of car buyers in a comical fashion and then promises Superior dealerships avoid such pitfalls.






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