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Client: The Equitable, New York, and Global AXA Group, Paris
Agency: Seiter & Miller Advertising, New York
Copywriter: Livingston Miller
Art Director: John Caggiano
Producer: Anthony Vozza
Photographer: Joe Peoples
Seiter & Miller’s first campaign for The Equitable and its parent, AXA, seeks to persuade consumers to plan financially for their own and their children’s futures. One spot features a montage of images tracing a baby’s development from crib to college, with the implication that The Equitable can help at every stage.
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