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Client: OhioHealth, Columbus, Ohio
Agency: Zero Base Advertising, Dublin, Ohio
Creative Director/Copywriter: Mark Hillman
Art Director: Brad Webb
Directors: Josh Taft, Kevin Bray
Healthcare advertising often tends to be formulaic and heavy-handed, but five TV spots from Zero Base Advertising for OhioHealth’s recently merged Grant/Riverside Methodist Hospitals take an effective, understated approach. The message is that Grant/Riverside provides top-notch heart programs, but the spots let voiceovers communicate that message.
One 60-second spot couples a visual of an elderly man falling and being caught by outstretched arms with a voiceover of the man recounting his heart attack and recovery.
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