New Campaigns

SOUTHWEST Client: City Garage, Duncanville, Texas Agency: Knape, Dallas Creative Director: Les Kerr Art Director: Dan Birlew Copywriter: Paul Brandenburger Representing the agency's first new business win since incorporating this summer, the client has entrusted Knape to build an initial "honest-to-God" market positioning for the four-year-old company, in the words of agency principal Ted Ingersoll. The first advertising work via print, outdoor and direct mail shows the angle selected for that task will brand the automotive repair chain as one primarily concerned about its customers' worries. City Garage of Duncanville, Texas, is aiming at the affluent new and used car owner--particularly women--hoping to undersell car dealership service centers while out-classing other independent automotive repair locations. In one advertisement, the open hood of a minivan caps the headline, "This is not a broken fan belt. This is a mother late to pick up her kids from school." Another print piece pictures a motor oil funnel as the backdrop to, "The only slick talk you'll ever get from us." --Glen Fest Client: St. Joseph Healthcare, Albuquerque, N.M. Agency: Rick Johnson & Co., Albuquerque Creative Director: Ron Salzberg Associate Creative Director: Kelly Marshall Director: James Wvinner Photography: Jim Erickson, Stephen George Production: Sterling Productions, Albuquerque Most agencies are glad to jump through hoops to please clients, and Rick Johnson probably did more than most for St. Joseph. When both sides agreed that using a Sister character in a new statewide TV, print and outdoor campaign was essential, one of the initial issues was her appearance. The Sisters of Charity who run St. Joseph don business attire and do not wear the habits of cloistered nuns. While wanting a modern representation, they agreed to introduce "Sister Rosalie" wearing a habit while she drove a car, sat in a tree swing and (in a print ad) did laps in a swimming pool. Interestingly, after a suggestion from one Sister that the habits worn in the Father Dowling Mystery TV show were acceptable, the shop tracked down and utilized the actual nun's outfit worn by an actress on that program. --G.F. Client: Austin Museum of Art, Austin, Texas Agency: TateAustin, Austin Executive Creative Director: Dave Wenger Creative Director: Greg Barton Senior Art Director: Martha Gazella Copywriter: Tina Widner Producer: Bennett McCarroll Director: Mark Shuman Voyeurism may be unhealthy enough, but imagine someone bored with his habit of spying on others. Such a fate greets this spot's protagonist until he finds something he has been missing all along. Peering through a telescope in his downtown Austin office high-rise, a man skips from the view of an undressing couple ("Them again?" he sighs) to a rappelling daredevil holding on for dear life with her teeth ("Boring," he moans). After finding no satisfaction in eyeing an emerging sea monster (from nearby Lake Travis, we presume), he suddenly shifts to a joyous mood when he zeros in on the Austin Museum of Art. He, like many others in the city's business district, was unaware the AMOA had recently opened a second location. The unknown-site theme is picked up in direct mail and print ads taglined, "Where for art now?" --G.F.

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