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Eastern
Client: People Magazine, New York
Agency: Young & Rubicam, New York
Copywriter: Claudia Schwartz
Art Director: Marisa Acocella
Account Managing Director: Shelley Diamond
Young & Rubicam targets youngsters with funky colors and a familiar name in a print and outdoor campaign for People’s youth-oriented offspring, tagged “Really cool People.” Three ads for Teen People magazine feature faux headlines, such as “People with purple nail polish” and “Rock Star signs 30 million dollar deal, still lives with parents.”





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