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Client: Volant Sports, Wheat Ridge, Colo.
Agency: Barnhart/CMI, Denver
Creative Director: David Whitman
Copywriter: Tim Abare
Art Directors: Chris Beatty, Monte Mead
Production Artist: Armando Martinez
As makers of stainless steel snow skis, Volant Sports has carved a niche in the category. So, rather than advertise the product with the usual images of people skiing, Barnhart/CMI Marketing, Advertising and Public Relations focuses on the merits of the metal in its new consumer ad campaign for the client.





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