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Client: Anheuser-Busch, St. Louis
Agency: Waylon Ad, St. Louis Creative
Director: Kipp Monroe
Copywriter: Kipp Monroe
Art Directors: Carol Zesch, Jonathan Caponi
Waylon Ad sought a south-of-the-border feel for outdoor ads backing Tequiza, a tequila and lime-spiked beer Anheuser-Busch is introducing in Texas, New Mexico, New York and Florida.
Creatives were influenced by 1950s and ’60s movie poster art in creating the black silhouette of a whip-wielding hombre against a distant mesa, all backed by an eye-fetching red background, creative director Kipp Monroe said.
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