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Client: Hobart Corp., Troy, Ohio
Agency: Hensley Segal Rentschler, Cincinnati
Creative Director: Thomas B. Rentschler
Jr. Copywriter: Paul Singer
Art Director: John Pattison
Photographer: Joe Baraban
Hensley Segal Rentschler delivers a series of flashy, bright spread ads in its first image campaign for Hobart, a worldwide marketer of food equipment systems and services. The Cincinnati agency’s business-to-business campaign forgoes static equipment depictions, choosing instead to catch readers’ attention with arresting photography that communicates Hobart’s understanding of the restaurant industry.
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