New Campaigns

Client: Sprint Yellow Pages, Kansas City, Mo. Agency: Valentine Radford, Kansas City Executive Creative Director: Bob Simon Creative Director: David Boensch Copywriter: Tracy Koeneke Morley Producer: John Pace Director: Jesse Dillon, Los Angeles Production Company: Straw Dogs, Los Angeles
In Valentine Radford’s spot for Sprint’s red-cover Yellow Pages directories, a man and woman fruitlessly searching for an antique shop encounter a billboard confirming what each has been thinking: “Yep. They’re lost.” Traveling in circles, they pass the billboard again, but this time it shows the antique shop’s Yellow Pages ad and the tagline, “The best red Yellow Pages.”