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Client: Mystic Aquarium, Mystic, Conn. Agency: Cronin and Co., Glastonbury. Conn. Creative Director: Steve Wolfberg Copywriter: Greg Edwards Art Directors: Wayne Raicik, Alex Jesudowich
It’s a big, weird world down there.” That’s the tagline of a television and print effort created by Cronin and Co. that seeks to entice visitors to the newly remodeled Mystic Aquarium. The campaign introduces prospective patrons to such odd marine life as bluehead wrasses, clownfish and porgies. Ads describe how some are able to change their gender, while others possess both male and female reproductive organs and can self-fertilize.

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