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Client: Bushnell Corp., Overland Park, Kan. Agency: The Phelps Group, Los Angeles Creative Director: Eric Wentworth Art Director: Mike Rose Copywriter: Mike Rose
Producer/Director: Mark Borchetta
Bushnell’s sports optics division recently launched its first TV spot for its Yardage Pro 400 laser rangefinder, a handheld unit that measures the distance to golf targets up to
400 yards away. The ad, part of a multimillion campaign from Los Angeles-based The Phelps Group, is called ‘Why do I love golf?’ The ad shows a golfer using the range-
finder to help him decide which club to use.
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