The New Brand Ambassadors

NEW YORK Where there is intense advertiser interest, agency startups often follow. While the Second Life metaverse upends some earthbound rules — it lets people fly, for instance — this one is intact, as can be seen by the clutch of small shops that have sprung up to help real-world companies plant flags in the make-believe world.

Take Infinite Vision Media, an eight-person shop that combined with Lichtenstein Creative Media to build Dell Island. Infinite Vision caught Dell’s attention last June with a blog post, when one of the shop’s execs wrote on Infinite’s blog defending corporations entering Second Life.