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Fans of Absolut Book—and there were a lot of them; the book sold 300,000 copies—will be happy about Absolut Sequel, Richard Lewis’ decade-later follow-up. In his new tome, Lewis, a former worldwide account director for Absolut at TBWA\Chiat\Day, gets to add chapters on Internet advertising and global campaigns, as well as a chapter on the ads’ many collectors. “It’s not about updating or revising,” Lewis says. “There was a whole brand-new book to be told.”
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