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NEW YORK In an attempt to solidify its standing with influential sneaker bloggers, New Balance Lifestyle has launched a campaign around a limited release — just 480 — of the company’s 574 Clips running shoe.
This marks the first New Balance work from independent shop Mother since the agency added the New Balance Lifestyle account last August. (BBDO, New York, handles the brand’s other work.)
Mother’s effort includes a Polaroid in each of the 480 shoes with a 5-digit code on the back that buyers can use to “claim” their shoe online.
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