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NEW YORK Comcast and Time Warner Cable are joining forces with fitness icon Jake Steinfeld to develop an on-demand network that will be available at no additional charge on both cable operators’ respective systems.
Exercise TV, which launches today, features a rotating lineup of up to 90 fitness programs with a heavy emphasis on exercise routines and various workout disciplines ranging from Pilates to special fitness regimens developed for seniors.
Boston-based athletic apparel manufacturer New Balance is a stakeholder in the venture, which is the second programming partnership between the two cable giants.
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