NEW YORK – Nabisco is introducing Baker’s Deluxe baking margarine to capitalize on the key holiday baking season. Positioned as a butter substitute, Baker’s Deluxe is Nabisco’s – and the category’s – first margarine developed specifically for baking. Leveraging Nabisco’s cookie prowess, Baker’s Deluxe carries the Nabisco logo, not that of the company’s Fleischmann’s brand. Four weeks of newspaper ads with coupons support the limited-time product; Sunflower Group handles the ads.
Copyright Adweek L.P. (1993)
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